Every once in a while, there’s a product who’s beginnings were unplanned. Most notably, our Roasted Garlic Onion Jam. Created in 1993, this product became a delicious mistake from a relish recipe. Today, it’s one of our top sellers.
“In the early days when we were making products, either Jim or I would ‘own’ making that product. We never made each others product,” says Jonathan.
Jonathan frequently made a Garlic and Onion Relish that was sold in a big crock, and typically served on hot dogs and hamburgers. While it was simmering on the stove one afternoon, Jim stepped in to help and created “the fateful batch.” While innocently talking on the phone, Jim forgot about the simmering pot of Garlic and Onion Relish and let it cook for too long. Jonathan also stepped in and added more sugar than the recipe was supposed to have, by accident. When the two poured out the product into a jar, it was so thick that it set into a jam.
Coming from humble beginnings, the two co-founders not only put all of their heart into their products, but also their funds. A mistake like adding double the amount of sugar and cooking a product too long that was to be sold at the market was a big deal. “That was the only money we had at the time,” says Jonathan. So instead of scrapping the batch? They sold it as Roasted Garlic Onion Jam. “People loved it so much, that we just kept making that same mistake over and over again!”
Fast forward to 1995 when Jonathan and Jim took a chance and followed a recommendation to attend the Fancy Food Show in New York City. Having never been to New York City, they were literally two fish out of the [Maine] water making their first appearance at the 1995 Fancy Food Show – a tradeshow that attracts thousands of exhibitors and buyers… the Oscars of the specialty food industry. Who would have thought that the two would bring home an unprecedented award for first time attendees: Outstanding Preserve for Roasted Garlic Onion Jam, along with the second highest honor award for Outstanding Product Line. Needless to say, they left the city with 500 orders from retailers across the country and could officially call themselves “wholesalers.”
Onions and jam? We know it sounds a little out of the ordinary. And we assure you it is – but in such a wonderful way, you may not know what you’re missing. Roasted Garlic Onion Jam is a delicious combination of slow-roasted garlic, sweet onions and balsamic vinegar that simmers together to deliver a savory balance and harmony of flavors. Sweet and savory, it’s perfect for glazing vegetables or mixing with cream cheese as a flavorful spread for pizza with blue cheese! Check out our recipe below.
To celebrate our 25th Anniversary, we’re giving away 1 lucky winner their own jar of Roasted Garlic Onion Jam. Enter here for your chance to win, as well as a chance to visit us in Maine for the Ultimate Stonewall Kitchen Experience!
Roasted Garlic Onion Jam Pizza
- 1 large prebaked pizza crust
- 3 Tablespoons Stonewall Kitchen Roasted Garlic Onion Jam
- 1/2 cup blue cheese (or Feta, goat or any other cheese you prefer)
- Preheat oven to 450°F.
- Spread the Roasted Garlic Onion Jam evenly over crust.
- Sprinkle cheese over entire top of pizza.
- Bake 8-10 minutes until cheese is melted and jam begins to bubble.